Choosing Strength-Based Messaging

This article from Prosper Strategies examines the importance of how nonprofits describe their work, offering “dos and don’ts” for authentic communication. “Four Myths about Strength-Based Messaging” focuses on three common types of messaging in the nonprofit sector: stereotype-based messaging, needs-based messaging, and strength-based messaging. Author Lindsay Mullen argues for organizations to use strength-based messaging in their communication, highlighting common mistakes that inadvertently perpetuate harmful narratives regarding the very communities we seek to uplift.