Choosing Strength-Based Messaging

The Ensemble seeks to connect and inform all people who are committed to ensemble music education for youth empowerment and social change.

Choosing Strength-Based Messaging

06-01-2021

This article from Prosper Strategies examines the importance of how nonprofits describe their work, offering “dos and don’ts” for authentic communication. “Four Myths about Strength-Based Messaging” focuses on three common types of messaging in the nonprofit sector: stereotype-based messaging, needs-based messaging, and strength-based messaging. Author Lindsay Mullen argues for organizations to use strength-based messaging in their communication, highlighting common mistakes that inadvertently perpetuate harmful narratives regarding the very communities we seek to uplift.

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