Blue Ocean Shift Award Honors Paul McCandlin

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Blue Ocean Shift Award Honors Paul McCandlin

12-31-2017

In December 2017, The first “Global Blue Ocean Shift Award” was presented to Paul McCandlin for his work as conductor of the National Youth Orchestra of Iraq (NYOI) from 2009-2014, and described in his book Upbeat: The Story of the National Youth Orchestra of Iraq.

The NYOI is described as the Bravest Orchestra in the World, and the award was presented to McCandlin in Malaysia by its Prime Minister Najib Razaq. The Sistema-aligned National Youth Orchestra of Iraq was recognized right at the beginning of Blue Ocean Shift as a visionary model for successful strategic marketing.

Blue Ocean Strategy was a 2005 bestseller (with many fans among entrepreneurs and business school students), and Blue Ocean Shift is the 2017 followup.

Date Published: 31 December 2017

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